The Top 30 Most Popular Ski Resorts on Instagram

Mammoth Mountain is ranked Top 1 on Instagram

Nowadays, social media marketing is an essential aspect of a broader marketing strategy. Facebook, Instagram, Twitter, and Linkedin have entirely changed the way marketers reach their audiences.

But to design your strategy it is essential to understand which social media platform is suitable for your marketing strategy.

The first objective of social media marketing is about increasing brand awareness, therefore creative valuable content is an effective way to appeal to new audiences.

Instagram makes it exceptionally easy to reach new audiences.

"Instagram marketing is no longer something to consider — it’s just something to do. It comes with the job now. Those who understand this are no longer asking themselves WHY they should do it, but rather HOW they should do it correctly in order to get the results they want", Iconosquore. Instagram Marketing Trends and Benchmarks Report 2019.

Instagram was founded by Kevin Systrom and Mike Krieger in 2010 as a social networking app, a visual platform, primarily for sharing images and videos. Users can create a free profile with a unique Instagram handle where they can share photos and videos with their followers. They can also follow users who post content that is relevant to them and interact with other users’ profiles by liking or commenting on their content.

Social media is about building an online community. The Instagram community is a mix of people and businesses from around the world who come together to share their passions and to be inspired.

Since its foundation in 2010, the platform has steadily grown into one of the biggest social networks. 1 billion monthly and 500 million daily active users access the Instagram app globally. At 1.386 billion (in terms of potential ad reach) Instagram is ranked as the 4th most popular social network by the number of users. In front are Facebook 2.85b, YouTube 2.29b, and WhatsApp 1.6b (source: backlinko).

  • 1 billion Monthly Active Users (MAUs) access the Instagram app globally. These are registered and logged-in users who visit Instagram’s App or web application within 30 days from the date of measurement.

  • 28.88% of the world’s 4.8 billion active internet users regularly access Instagram.

  • 26.3% of the world’s 5.27 billion active mobile phone users access Instagram.

  • 30.94% of the world’s 4.48 billion active social media users access Instagram regularly.

  • 17.54% of the world’s 7.9 billion population uses Instagram monthly.

  • Instagram’s monthly user base is the same as the total population of Europe and North America combined.

  • 500 million Daily Active Users (DAUs) access the Instagram app globally. These are registered and logged-in users who visit Instagram’s App or web application every day. This means that globally 1 in 8 people with mobile internet access it at least once every 24 hours (source: backlinko).

  • As the platform has become more accessible to the world with new features like instant translation, Instagram has seen some impressive growth.

Instagram users are heavily engaged with the content posted on IG. Users interact with content by liking, commenting, and sharing at a much higher rate than any other platform. When compared to the engagement rates of other social networks Instagram blows the competition away. Instagram boasts a 2.3% engagement rate per follower, while Facebook is a distant second at 0.2% per follower with Twitter coming in third at 0.03% (Source: PIXLEE).

Instagram provides travelers with a memorable experience through visual storytelling. It also provides tourists a place to share and find out about their passions. In fact, 48% of Instagram users use the app to find new travel destinations and places to explore.

Instagram’s geotagging feature allows users to explore a destination by taking a view of the Top and all the Recent po