4545 is the official destination magazine of Saas-Fee/Saastal. Last year, the Saas Valley Tourist Office and each of the four Saastal vil...

In my marketing classes at university, my students really like it when I use videos from TV-shows (from South Park to Yes Minister) as te...

"A crisis can bring out the best - and worst - in a person, a country, or an organization", Terry O'Reilly COVID-19 is the most significa...

Suddenly, it was all over: On March 13th the ski season in Saas-Fee ended. Five weeks too early. Hundreds of seasonal workers lost their ...

A friend suggested that I should write an article about my thoughts and personal experience of how I am living this moment of self-isolat...

“Everyone’s got a plan until they get hit”, Joe Louis. Tourism is a key sector for people living in mountain regions and destinations. Fo...

The outbreak of COVID-19 (short for “coronavirus disease 2019”) presents the tourism sector with a major and evolving challenge. The tour...

Zell am See es una preciosa localidad de montaña situada en el estado austriaco de Salzburgo, a orillas del lago Zell. Zell am See es uno...

Saalbach-Hinterglemm y Leogang son dos municipios situados en el distrito de Zell am See (región de Pinzgau), en el estado austríaco de S...

In a series like this, dedicated to my favorite runs in Tirol, I could not miss an article dedicated to the most famous ski slope in the w...

Every year, after a long wait, when the month of October arrives, the Giant Slalom World Cup Races in Sölden remind us that a new winter ...

The Harakiri in Mayrhofen is the most demanding slope in the Zillertal and #mywinterintirol list could not fail to include this run, one ...

I had many reasons to choose this piste and this ski resort. First, Patscherkofel is my home mountain during #mywinterintirol. Second, it...

In this new series of posts, I will write about some of the most special pistes I've skied in Tirol during #mywinterintirol. How have I ...

El nuevo forfait “Grand ski Pyrénées” permite esquiar en 5 zonas de esquí alpino y 3 espacios de esquí nórdico.

A few years ago I was having a coffee with one of the coaches from the US Alpine Downhill Ladies Team. We met for an interview which was ...

En el corazón de la estación de La Mongie, se haya el teleférico del Pic du Midi que te lleva en tan sólo 15 minutos a 2877 metros de alt...

Creemos que no hay ningún otro lugar del mundo que, como en Innsbruck, podamos disfrutar al mismo tiempo de una vibrante realidad urbana ...

From 10 to 19 January 2020, Innsbruck will host the Winter World Masters Games (WWMG) – the world’s biggest winter sports festival for 30...

Sobre las pendientes del mítico puerto del Aubisque, encontramos la estación de esquí de Gourette, pueblo situado a pie de pistas, con un...