COVID-19 and Ski Resorts (V). Lessons from Mad Men



In my marketing classes at university, my students really like it when I use videos from TV-shows (from South Park to Yes Minister) as teaching resources.


Now, during the COVID-19 lockdown, I am re-watching one of my favorites, Mad Men, looking for inspiration for my next article and I was really surprised by how relevant this series actually is for what I’m currently working on.


Mad Men is an American period drama television series created by Matthew Weiner. Mad Men is set in '60 America at the fictional Sterling Cooper advertising agency on Madison Avenue in Manhattan, New York City. The series' main character is advertising Creative Director Don Draper (played by Jon Hamm).




In the last episode of the first season, we find one of the greatest pitches ever shown on TV.


In Greek, ‘nostalgia’ literally means ‘the pain from an old wound (...) This device isn’t a spaceship, it’s a time machine. It takes us to a place where we ache to go again”, Don Draper: (Mad Men S1: E13).